Streetwhere
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This project presents a concept for a pop-up shop event, created for a brand I developed during my Experiential Design class at San Diego State University. The focus of the project was to explore abstract forms of art and the expression of emotion through design.
During the creative process, I encountered challenges in defining the brand's identity and selecting an appropriate name. However, after thorough consideration, the name "Streetwhere" was chosen. The name draws inspiration from the streetwear style while also offering a unique, memorable identity for the brand.
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Aside from just Adobe Illustrator, Adobe Dimension was another sofware used for the development of the graphics as a 3D dimensional image view of how the Pop up shop could actually look in real life.
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